ABOUT US

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TECHNOLOGY

With the help of real-time targeting and buying technologies, we ensure that you are reaching the right users in the right place at the right time.

DATA

We provide best results by segmenting data to your target group in the most appropriate way.

MARKETING

With the help of technology and data, we ensure that you reach the right target group by using the marketing budget in the most accurate way.

EXPERTISE

With our specialized teams in SEM, SEO, programmatic, social media planning and buying we ensure that the entire campaign is managed from a single center.

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PROGRAMMATIC GLOSSARY

PROGRAMMATIC DIRECT

Programmatic Direct

Programmatic Direct is an ad buy placed directly between a publisher and advertiser through automated programmatic ad-buying systems.

PROGRAMMATIC RTB

Programmatic RTB

This model known as a real-time auction is an ad model that allows buying inventory within milliseconds through bidding differently from traditional advertising.

AD EXCHANGE

Ad Exchange

An ad exchange is a digital marketplace that enables advertisers and publishers to buy and sell advertising space, often through real-time auctions. They’re most often used to sell display, video and mobile ad inventory.

TRADING DESK

Trading Desk

They are companies which managing DSP for advertisers.

DSP (Demond Side Platform)

DSP (Demond Side Platform)

A demand-side platform (DSP) is a system that allows buyers of digital advertising inventory to manage multiple ad exchange and data exchange accounts through one interface.

SSP (Supply Side Platform)

SSP (Supply Side Platform)

A supply-side platform is a piece of software used to sell advertising in an automated fashion. SSPs are most often used by online publishers to help them sell display, video and mobile ads.

DMP ( Data Management Platform)

DMP ( Data Management Platform)

A data management platform is software that houses audience and campaign data from all kinds of information sources.

RE-TARGETING

Re-Targetting

Retargeting, also known as remarketing, is a form of online advertising that can help you keep your brand in front of bounced traffic after they leave your website.

DEAL ID

Deal ID

A piece of code containing the agreed-upon terms (negotiated pricing, for example) between an advertiser and publisher that allows the advertiser to access the publisher’s inventory.

PREFERRED DEAL

Preferred Deal

Preferred Deals is a feature that allows Ad Exchange sellers to offer inventory to buyers at a negotiated fixed price, before the inventory is made available to other buyers in the Open Auction.

FIRST PARTY DATA

First Party Data

First-party data is data a company collects directly from its customers.

THIRD PARTY DATA

Third Party Data

Third-party data is data that is collected from customers by a company that isn’t directly involved in transaction.

VIEWABILITY

Viewability

Viewability is a metric in digital advertising that tracks ad impressions which are actually seen by real humans. These impressions are called ‘viewed impression’.

FREQUENCY CAP

Frequency Cap

The metric that determines how many times an ad is displayed to a user within a given time period. This metric prevents the ad from appearing multiple times by the same user.

BEHAVIORAL TARGETING

Behavioral Targeting

Behavioral targeting is a technique used by advertisers and publishers to utilize a web user’s previous web browsing behavior to customize the types of ads they receive.

BEACON

Beacon

DMPs transparent pixels that leave websites and e-mails. It collects user information such as user's IP address, real-time site time, and browser ID.

OUR TEAM

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CEYLA ENSARİ

ceyla.ensari@optdcom.net

Serbay Arda Ayzit

SERBAY ARDA AYZİT

serbay.ayzit@optdcom.net

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AYŞEGÜL BEDER

aysegul.beder@optdcom.net

Berkan Bağcı

BERKAN BAĞCI

berkan.bagci@optdcom.net

Yiğit Ünsal

YİĞİT ÜNSAL

yigit.unsal@optdcom.net

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EROL KÜTÜKÇÜ

erol.kutukcu@optdcom.net

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DUYGU ÇOBANER

duygu.cobaner@optdcom.net

Arda Matyasoğlu

ARDA MATYASOĞLU

arda.matyasoglu@optdcom.net

Dilan Eser Akkuş

DİLAN ESER AKKUŞ

dilan.eser@optdcom.net

Ali Cemre Öksüz

ALİ CEMRE ÖKSÜZ

alicemre.oksuz@optdcom.net

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ILGIN ÇELEBİ

ilgin.celebi@optdcom.net

OUR OFFICE

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MÜŞTERİLERİMİZ

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PLATFORMS WE USE

OPTDCOM PLATFORM

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OTHER PLATFORMS

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CAREER AT OPTDCOM

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CONTACT

CONTACT US

Aytar Caddesi, Fecri Ebcioğlu Sokak N:4 Kat: 3 Levent / İstanbul / Turkey

0 850 460 07 49           info@optdcom.net

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